File Setup
File Setup for Printing
Most print problems — blurry images, unexpected color shifts, text getting clipped — come from files that weren't set up with print in mind. This guide covers what we actually need to print your job correctly the first time.
At a Glance — What We Need
- File format
- PDF (preferred); high-res JPG or PNG accepted
- Resolution
- 300 DPI for standard print; 100–150 DPI for large-format banners
- Color mode
- CMYK (not RGB)
- Bleed
- ⅛" on all sides if design reaches the edge
- Safe zone
- Keep text and logos ⅛" inside the trim edge
- Fonts
- Outlined or embedded in the PDF
File Format
Resolution
Resolution is measured in DPI (dots per inch). What looks sharp on a screen can print blurry if the underlying image doesn't have enough pixels.
A 300×200 pixel logo saved at 72 DPI prints fine on a website but prints blurry at 4″ wide.
The same logo at 1,050×700 pixels (300 DPI at 3.5″ wide) prints sharp with clean edges.
Standard print (business cards, flyers, postcards, brochures): 300 DPI at the final print size.
Large format (banners, signs, backdrops): 100–150 DPI at final size is sufficient — these are viewed from a distance, and 300 DPI at 4×8 feet would create an unmanageably large file.
If you're not sure what resolution your file is, open it in Photoshop and check Image → Image Size. Or email it to us and we'll check before printing.
Color Mode: CMYK vs. RGB
Screens display color using light (RGB: Red, Green, Blue). Printers mix physical inks (CMYK: Cyan, Magenta, Yellow, Black). These two systems have different ranges of colors they can reproduce.
When you submit an RGB file, we convert it to CMYK before printing. Most colors convert cleanly, but some — particularly bright blues, vivid greens, and neon tones — can shift noticeably because CMYK inks can't physically reproduce every color a screen can display.
The fix is simple: design in CMYK from the start. In Illustrator or InDesign, set your document color mode to CMYK when you create it. In Photoshop, go to Image → Mode → CMYK. In Canva, download as "PDF Print" which handles the conversion for you.
Bleed & Safe Zone
If your design has any color or image that goes all the way to the edge of the finished piece, you need bleed. Without it, a tiny misalignment during cutting can leave a thin white border along one edge.
Standard bleed is ⅛″ (0.125″) on all sides for most print products. Your document canvas should be that much larger than the finished size — for example, a 3.5″ × 2″ business card needs a 3.75″ × 2.25″ document with bleed included.
Keep all important content — text, logos, phone numbers — at least ⅛″ inside the trim edge (the "safe zone"). Anything too close to the edge risks being cut off.
→ Full explanation of bleed, trim, and safe zones
Fonts & Text
If we print your file on a different computer than the one it was designed on, missing fonts cause text to reflow or display incorrectly. There are two reliable ways to prevent this:
- Outline your text — In Illustrator, select all text and go to Type → Create Outlines. This converts letters to vector shapes that render identically on any machine. Do this on a copy of your file (outlined text can no longer be edited).
- Embed fonts in your PDF export — When exporting as PDF from any application, check that fonts are embedded. Most "PDF Print" presets do this automatically.
Pre-Upload Checklist
Before you send your file, run through this:
- File format: PDF, high-res JPG, or PNG
- Resolution: 300 DPI for standard print; 100–150 DPI for large format banners
- Color mode: CMYK (not RGB)
- Bleed: ⅛″ extra on all sides if your design reaches the edge
- Safe zone: All text and logos at least ⅛″ inside the trim edge
- Fonts: Outlined or embedded in the PDF
- Document size: Matches the product size you're ordering (including bleed)
- Images: High-res originals, not screenshots or images downloaded from the web
Frequently Asked Questions
Not sure if your file is ready? Send it for a free check before you commit.